In With the New

August 19, 2010

Nordstrom is promising a new look for their site at the end of August. It won't just be a new look, but social media will be featured as well. Visitors will find editorials, a place to comment, and a means to connect with each other.

To whomever is keeping the company current with marketing trends, its all paying off. Nordstrom is a retail trend-setter that has managed to stay healthy during this recession. Plans for the redesigned site include simpler navigation and a cleaner layout. But wait! Nordstrom is merely taking cues from what has worked elsewhere on the internet. Clean is the new hip. Owners of any size website will benefit from cleaner, simpler designs, and faster access to content.

It's not hard or cost-prohibitive to pull in social functionality even for sole proprietors. Services like Discus.com add commenting features easily. Pluck On Demand is an example of a feature-rich service able to add relevant content, social interactivity, and revenue-generating ads with the addition of simple scripts.